Insights

From the Shuchit blog.

Lessons from 700+ builds — engineering, SEO, marketing and e-commerce.

SEO
12 min • May 02, 2026

Technical SEO in 2026: topical authority over keywords

Why owning intent beats chasing rankings — the framework we use to dominate SERPs.

E-Commerce
6 min • Apr 21, 2026

10 Shopify checkout tweaks that lifted revenue 40%

Practical e-commerce CRO patterns from real stores we have shipped.

Marketing
10 min • Apr 09, 2026

From 1x to 8x ROAS on Meta Ads in 90 days

Creative testing cadence, audience structure and budget rules.

Engineering
9 min • Mar 27, 2026

When to choose a headless CMS (and when not to)

Decision framework for choosing between Sanity, Contentful and WordPress.

SEO
11 min • Mar 14, 2026

Healthcare SEO: E-E-A-T for clinics in 2026

How specialist clinics rank for high-intent local searches.

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